Newsletters have been a fascination of mine for the past 1.5 years. I mean, you are reading a newsletter right now—so you know what I mean. 

Khalid Farhan first created Friday, Bangladesh’s first premium newsletter, and then integrated it inside Passive Journal. 

We now send a weekly email to 24,000+ subscribers. 

Amazing! Proud of myself.

But Hey, I think the market is bigger than this, and I think it is time for all of us to tap into the international market. 

In today’s newsletter, I will tell you about 5 interesting newsletter case studies that you should take inspiration from. 

Let’s begin.

Milkroad

I think many of you already know Milk Road (https://milkroad.com/). Shaan Puri and his partner started and sold it for eight figures in a two-year time frame. 

This newsletter sends you a daily email about what happened in the crypto world in the past 24 hours. 

This has gotten a little boring over the years, but still, it is a great case study of how to create a fun brand in a serious finance space. 

Superpower Daily

This is a newsletter about what’s happening in the AI space. Again, same concept as before. You get a daily email of what happened in the world of AI in the past 24 hours. 

This one makes roughly $100,000/year. 

Bengingi

https://www.bengingi.com/ is a food newsletter. You get emails of recipes, interesting food options, cuisines, etc. 

A husband/wife duo runs it, and it makes over six figures too. 

The Rundown AI

Another newsletter in the AI space, which got popular last year with the rise of AI. 

This breaks down the hottest AI stories that happened in the last 24 hours. Again, same concept—amazing results. 

And then we have the newsletter. Digital

https://newsletter.digital is one that I started where I send a daily email with information of what digital assets went on sale in the past 24 hours. I started it last week, and it is now at 600 subscribers. 

All of the above are started on Beehiv (a newsletter platform). You can join Beehiv for free here and start your newsletter. 

But it doesn’t really matter which platform you use as long as your emails land on someone’s primary inbox and not in the spam/promotions tab. 

Here is my step-by-step process of starting a newsletter: 

1. Find a topic that interests you, and there’s a constant flow of information on that topic.
   1. Good topic: a newsletter about podcasts because there’s always a new podcast or new episode.
   2. Bad topic: A newsletter about the TV show F.R.I.E.N.D.S., because that’s an old show with no recent news. 
2. Create your newsletter on a place like Beehive. It will take you a maximum of 24 hours to start. 
3. Promote your newsletter. My favorite method is Facebook ads, but I think Twitter ads will work too. 

That’s it.

Once you have 20,000+ subscribers, you can start earning with sponsored posts, ads, and shoutouts. 

And of course, if you fancy, you can always start your own product or service in that ecosystem and promote your own products instead of someone else’s. 

Think About It