The above is skincare searches for in any country (all genders), which is also at an all-time high. 

Any country has many products, services, and saloons for the female segment; however, the male segment is still underserved, and that’s where we think opportunity lies. 

You should try to create a brand that specifically focuses on the men’s skin care segment. 

Here is how I will go about it: 

Step 1: Decide on products. I would do a hairline, a skin line, and an age/longevity line. Imagine things like shampoo for dandruff/hairfall, sunscreen for male skin, moisturizer for male, and biotin/other supplements that help you stay young. 

Step 2: I won’t launch any of my own products. I will 100% import everything for the first 2 years. 

Step 3: Heavy content marketing is the only thing required. I will create videos like: 

• Why men should care about skincare
• What happens if you don’t use sunscreen?
• Benefits of biotin for a male body
• The testosterone effect 

& more.

No, the videos will not automatically go viral. I will also put some ad budget behind them. At least $500 to begin with. 

Within 3 years, I will have a business that’s doing moderate numbers with a decent margin and a customer base that cares. 

This is when things get interesting, as this is when I will start launching my own product lines to replace the existing ones I sell. 

No more imported dandruff shampoo; use our own one. 

No more foreign biotins—here’s one that we produce. 

That’s when your profit margin will also skyrocket, as you won’t have to deal with import taxes anymore. 

In 5-7 years, you will have one of the strongest men’s skin care and health brands in any country. 

I won’t worry about offline marketing (partnering with gyms, for example) in the first 2-3 years. I will go 100% online. 

Do you think it will work? 

I think it will. 

Why don’t you take the week and think about it?