This business sends you a custom, handwritten letter every month. The subscription costs $7/month, and they have millions of subscribers who absolutely love them. 

The business is self-explanatory, and you will know what it is when you visit their website. I won’t spend too much time breaking it down. 

I will rather talk about the overall macro idea that I think you can apply in any country market. 

These businesses focus on three main principles. 

1. They target the kids and the parents.
2. They have a learning component with them.
3. They have a nostalgia factor that makes parents love ’em more. 

If you can find an idea that hits all 3 of the above points, you will create an instant winner. 

Here are some ideas: 

Creating a Chess Education Business 

Parents have played chess when they were kids, so there’s nostalgia. It clearly has a learning component to it, and the business is something that parents and kids can enjoy together. 

Creating a Travel Blog that Focuses on Family Travel Experience

On this blog, you will only talk about family stuff. You will only review places where they have plenty of things to do for kids, and you will only try to cover places that the parents “love.”

Bringing Back Newspapers/Magazines

I think parents will love a kids magazine or newspaper as it clearly has the nostalgia factor + the educational component to it. 

Anything That Helps Kids Learn Farming

Imagine a place where parents can take their kids to learn farming. Things like how to feed a cow, how to grow potatoes, etc. Immediate nostalgia + learning element. Clear winner.

There are 100s more like this. But they all rely on the same principle. 

See if you can think of any this week.